Write words that sell and persuade. Master copywriting through bite-sized, swipeable learning tiles — designed for busy people who want to learn on the go.
This Copywriting short course on SkillTiles breaks down everything you need to know into 10 structured milestones, each packed with bite-sized learning tiles you can swipe through in under 15 seconds each.
Whether you're a complete beginner or looking to refresh your knowledge, this online copywriting course uses AI-powered content to adapt to your learning pace. Each tile delivers a focused concept, example, or quiz — making it perfect for commutes, coffee breaks, or quick study sessions.
Covering 70 key topics across 10 milestones, this course takes you from foundations to practical application. Earn badges as you complete each milestone and track your progress on your learning dashboard.
Course Curriculum
1
Copy Foundations
Headlines, hooks, and calls to action
AIDA frameworkwriting headlines that convertbenefit vs feature writingpower wordssocial proof in copyemail subject line formulaslanding page copywriting
2
Copy Fundamentals
What makes copy persuasive
features vs benefitsAIDA frameworkknowing your audienceunique selling propositionvoice and toneclarity over clevernessthe curse of knowledge
3
Headlines & Hooks
Write attention-grabbing headlines
headline formulaspower wordsnumbers in headlinesquestion headlineshow-to headlinesurgency and curiosityA/B testing headlines
subject line formulaspreview text optimizationwelcome sequencessales email structurere-engagement campaignsnewsletter writingemail personalization copy
6
Social Media Copy
Write for social platforms
platform-specific writingcaption formulashashtag strategycall-to-action in socialthread writinghook patternsengagement-driving copy
7
Persuasion Techniques
Psychology of persuasive writing
social proofscarcity and urgencyreciprocityauthority and credibilitystory-based sellingobjection handlingrisk reversal
8
Brand Voice
Develop consistent brand copy
brand voice definitiontone guidelinesvoice vs tone distinctionbrand messaging frameworktagline creationbrand storytellingstyle guide creation
9
Editing & Refinement
Polish your copy
cutting unnecessary wordsactive vs passive voicereadability optimizationproofreading techniquespeer review processtools (Hemingway, Grammarly)version control for copy